YES, they did it! andmetics took part in the successful TV show “2 minutes 2 million” on 21 February 2017. The new series of the PULS 4 start up show started on 14 February. Gifted young entrepreneurs will also get the unique chance this time to participate in the successful format on PULS 4. PULS 4 was once again looking for bold start-ups for the current series, who wanted to present their business idea. Like in the previous series they have 2 minutes to convince five investors about their own business idea.
andmetics used its success story about beautiful eyebrow hair to convince the jury about their patented BROW Wax Strips. Investors Leo Hillinger, Michael Altrichter and Heinrich Prokop were immediately on board and battled for a stake in the company. Daniel Zech from Puls 4 also made the andmetics start up a tremendous offer: EUR 500,000 investment for advertising. It was clear for andmetics: The path to developing an international cosmetics brand with a long-term strategic investor with contacts in business and drugstore is only possible with an investor: Heinrich Prokop. The mega deal: Prokop will invest EUR 500,000 for 15% company shares. With detailed negotiations and a successful partnership, now there is nothing standing in the way of andmetics winning the hearts of people around the world with its strips.
ABOUT HEINRICH PROKOP
Together with Marloe Voermans , Heinrich Prokop is managing director of the Clever Clover investment fund. Clever Clover focuses on investments in early stage companies in traditional industries. – aside from the world of apps and digital business.
Clever Clover not only acts as an investor, it also supports every start-up during the investment period with know how, networking and expertise in the main fields of the respective company so they are able to succeed together with the founders.
In addition to his work at Clever Clover, Heinrich Prokop is CEO of Gutschermühle Traismauer GmbH and member of the board of CGB Holding in the HACO Group. Heinrich Prokop has led the company since 1995 as managing director. During this time, Gutschermühle switched from a classic mill to a modern muesli producer, particularly in the muesli products and cereal bars sector. Against opposition from the father, he decided to shut down the mill and switch to muesli production. He boldly announced that they wanted to become the “the world’s best cereal bar producer”. Heinrich Prokop turned a 140-year-old family mill (family owned for seven generations) into a muesli producer that today calls itself “the world’s best cereal bar producer” as part of the HACO Group
You probably know the problem with tweezers when you shape your eyebrows: Plucking hurts and it also takes some time. But not only that – remove one hair too many and the perfect shape is already gone. And at the end, the annoying fine, light hairs are still there. andmetics puts a stop to this and offers the ultimate solution for accurate super brows for men and women: Simply attach the patented andmetics wax strips, quickly pull them off and experience that wow effect!
andmetics’ founder Andrea Lehner knows that “Beautiful eyebrows are not just the soul of the face, they also give it shape and can even have a lifting effect if they are the right shape”. andmetics hair removal strips for eyebrows conjure up the perfect shape with just a single short twinge. 2/3 up and 1/3 down! Furthermore, they are simple and efficient to apply and significantly quicker than manual plucking: In just two minutes the andmetics strips remove all dark and even light hairs down to the root. The removed hairs grow back silky soft up to 4 weeks later.
Watch our pitch presentation!
Impressions from the show